Every agency in the world holds a vast array of highly creative work which has never been seen outside of the agency walls.

This Creative is the result of the normal creative thinking process which generates more concepts and ideas than are required for which agencies are unpaid as the work remains unpublished.

Further award winning creative work is developed by agencies in the process of pitching for new business. Eventually, only one agency will be selected and other agencies are left with high quality creative. Agencies may have developed this work speculatively, outside of consultation with a specific company, thereby retaining copyright. The key proposition may be linked with the category rather than the brand name allowing development to continue elsewhere.

Other ideas are sparked by trends in popular culture, new techniques seen in big budget movies, news items and many other everyday sources of inspiration.

Creative-Exchange intends to promote this unique, vast and highly valuable database. A database full of original print, television, radio, outdoor and web ad’s; campaigns; jingles and music; sales promotion; logos, stationery, brochure and marketing literature designs. A database that covers every major product and service category.

In most cases, the creative is fully developed and ready to run – an enormous benefit in categories where time to market is critical to profitability.

Creative-Exchange enables subscribers to search the database, find what they like, buy it and download it instantly. If they want it reformatted, they simply click the “reformat” button and Creative-Exchange guides them through the process, providing them with a fast quote for the changes, through to delivery of the final material to their desktop.

Creative-Exchange supplies a valuable service to both Agencies, Clients and suppliers of production services. Clients gain access to the best Creative available in the shortest possible time; the Agencies and Production Services gain access to a new revenue stream and potential new Clients.

Creative-Exchange has many other exciting categories under development so please visit our site regularly for more information or better still, sign up now for a unique chance to grow your bottom line.